Google Positioning PageRankCourse Contents
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Learning Unit Summary PageRank is a numeric value (from 0 to 10) that represents how important a page is on the web and is Google's way of deciding a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. Inbound links (links into the site from the outside), are one way to increase a site's total PageRank.
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