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شركة فولكس فاجن . إستراتيجية دولية |
ماجستير في التجارة الخارجية |
المحتويات :
- شركة فولكس فاجن العالمية .
- مجموعة فولكس فاجن و الاقتصاد الدولي أنشطة مجموعة شركات فولكس فاجن العالمية
- نظام مخاطر الإدارة Risk management system
- إستراتيجية التجارة الإلكترونية.
اللغات المتوفرة :
ملخص لوحدة :
The Volkswagen Group with its headquarters in Wolfsburg is one of the
world’s leading automobile manufacturers and the largest car producer in Europe.
In Western Europe, the largest car market in the world, nearly every fifth new
car came from the Volkswagen Group. The company attained a global market share
of 12.1 percent.
The Group operates 44 production plants in eleven European countries
and seven countries in the Americas, Asia and Africa. Around the world more than
320,000 employees produce over 21,500 vehicles or are involved in
vehicle-related services on every working day. The Volkswagen Group sells its
vehicles in more than 150 countries. It is the goal of the Group to offer
attractive, safe and environmentally friendly vehicles which are competitive on
an increasingly tough market and which set world standards in their respective
classes.
The Group's passenger car business is divided into two Brand Groups.
Under the leadership of the Group, the Audi and Volkswagen brands are
responsible for the results of their respective Brand Group worldwide.
Audi's Brand Group is made up of the Audi, Seat and
Lamborghini brands and places an emphasis on sporty values. The Volkswagen
Brand Group is made up of the Volkswagen, Škoda Auto, Bentley and Bugatti brands
and stands for more classic values. Each brand retains its differentiated
brand-image and operates as an independent entity on the market. Together,
the product ranges extend from the low-consumption 3 litre vehicle to luxury
class vehicles. The Group’s commercial vehicle products are the responsibility
of the Volkswagen Commercial Vehicles brand. Across all its brands, the brand
group responded to declining markets with flexible adjustments of production.
RISK MANAGEMENT SYSTEM. The aim of all business activity is to
identify and exploit opportunities to enhance the value of the business. In
this, Volkswagen – as a Group of companies operating on a worldwide scale – is
also exposed to risk. The responsible handling of global uncertainty forms part
of the risk management system operated by Volkswagen. The object of this system
is to identify business risk in a timely manner and to limit it to such an
extent that the economic benefit of the relevant business activities outweighs
the risk.
Alongside the existing reporting and early warning system,
the risk situation is routinely assessed on the basis of written and verbal
surveys. The risk management system is an integral part of Group management
practice, and has been assessed by the Company’s external auditors. Accordingly,
it conforms to the requirements of the German Law governing controls and
transparency in business (KonTraG).
eBUSINESS ACTIVITIES
In close collaboration with its suppliers, Volkswagen has progressed its
e-Business activities begun in 2001 from a B2B marketplace to a B2B supplier
platform. The portal at www.vwgroupsupply.com optimizes the information flow
between the Volkswagen Group and its partners while at the same time creating a
stronger link between supplier and Group processes.
The core of the
system is the new “VWGroupSupply” supplier database, which in future –
containing, as it does, all the suppliers to the Volkswagen Group – will
represent one of the largest component supplier listings in the automotive
industry. In it, all suppliers will be able to record their individual calling
cards – that is, the range of products and services they offer to the Volkswagen
Group.
The virtual applications, including the "Electronic Supplier
Link (ESL)" online inquiry facility online negotiating online catalogue
purchasing "eCAP" capacity management online standard texts will save time, cut
costs and so boost the competitiveness of the Volkswagen Group. This
communications platform now also integrates other processes, such as technical
modifications and invoice processing, online.
The Volkswagen Group
already manages nearly its complete procurement volume of more than € 50 billion
via the Internet.
The internet platform started in early summer of
2000 is up and running. Under the domain "VW Group Supply.com" the most
important components Online Catalogs, Online Inquiries, Online Negotiations and
Capacity Management have already been introduced to all brands and regions of
the Volkswagen Group.
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