التجارة الإلكترونيةالمحتويات :
اللغات المتوفرة :
Objectives: the main objective of this Learning Unit is to:
Summary The globalization of the world economy and fast growth of e-business create new opportunities for international traders, however, they bring in their risks as well. Companies need expertise to be able to face the internationalization of trade and the challenge of e-business, as well as to learn the principles of the new economy. This module is ideal for businesspeople, export managers, trade managers, students, teachers, consultants and many other people and companies wishing to develop their online business successfully. The Internet, e-commerce, e-business, digital marketing, etc. - you hear these words more and more often as these phenomena more and more become a part of daily business all around the world. Companies start selling online and change their internal structure. Digitalization is a key concept in e-Business. While the concept may be fundamental the impact on business will be phenomenal. New governmental and business models are being developed as a result. If implemented correctly digitalization can positively contribute to social and economic structures in both the developed and less developed countries. We are moving from an industrial to an information society, governed by the new economy - the digital or e-economy. New opportunities, and also new threats, are emerging. Small players can compete with big ones as long as they are able to find their market niche. Many concepts that were valid in the traditional, bricks and mortar world will need to be reinvented taking into account the potential of the digital world. Somehow, this is all having an impact on society. In order to meet the digital challenge, companies must fully understand the nature of the new e-economy. Nobody has total security on the Internet, meaning that both buyers and sellers run some kind of risk. However, developments in technology offers a means of making transactions that is becoming increasingly safer. Data encryption techniques can make e-commerce more secure than traditional credit-card trading. The difficulty lies in convincing the digital consumer that our site is really secure and that electronic trading is also perfectly safe. When a transaction is made on the Internet and ones personal data is sent (name, address, credit card number, etc.) we have to consider whether it may be intercepted during the transmission (between buyer and seller) by anyone else. Could anyone use this information to take on our identity? At the same time, the seller wants to ensure that the data he receives is genuine, or in other words, he needs to know that the purchaser really is who he "says" he is. It is for these reasons that "secure transmission systems" have been developed. In this unit you will learn also the basic elements of Web Authoring. You will explore Microsoft FrontPage and create a website with formatted text, graphics, a navigation system and tools to collect data from site visitors. You will also be introduced to advanced web authoring processes. In this unit we will take you step by step through the process of creating your first webpage. The main objective of this Learning Unit is to enable companies to maintain their own webpage without necessarily having to hire the services of a webpage designer. The digital market requires efficient communication and quick reaction. Therefore, online information must be updated on a regular basis, which is the only way to work successfully in a digital market. If in order to update your information online you have to contact an IT department or another company, you will lose flexibility and will not be able to respond quickly. We will show you some simple techniques which will enable you to maintain a webpage on your own. |
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