الأمان الإلكتروني ( التوقيع الإلكتروني ، بروتوكول SSL ،
أمن المعاملات الإلكترونية ) < /li>< /ul>
اللغات المتوفرة :
Contents:
- e-business and Foreign Trade. The new economy.
- e-Processes (CRM, SCM, Call centers, e-Procurement, ...)
- e-Security (Digital Signature, SSL Protocol, Secure Electronic
Transactions).
- Web Authoring.
Summary
e-business and International Marketing. Understand the key principles of
digitalization in e-business and their impact in e-business strategy. CRM,
SCM, Call centers, e-Procurement, ...
The globalization
of the world economy and fast growth of e-business create new
opportunities for international traders, however, they bring in their risks
as well.
Companies need expertise to be able to face the
internationalization of trade and the challenge of e-business, as well as to
learn the principles of the new economy. This module is ideal for
business people, export managers, trade managers, students, teachers,
consultants and many other people and companies wishing to develop their online
business successfully.
The Internet, e-commerce, e-business, digital
marketing, etc. - you hear these
words more and more often as these phenomena more and more become a part of
daily business all around the world. Companies start selling online and change
their internal structure. Digitalization is a key concept in e-Business. While
the concept may be fundamental the impact on business will be phenomenal. New
governmental and business models are being developed as a result. If implemented
correctly digitalization can positively contribute to social and economic
structures in both the developed and less developed countries.
We are moving from an industrial to an information society, governed by
the new economy - the digital or e-economy. New opportunities, and also new
threats, are emerging. Small players can compete with big ones as long as they
are able to find their market niche. Many concepts that were valid in the
traditional, bricks and mortar world will need to be reinvented taking into
account the potential of the digital world. Somehow, this is all having an
impact on society. In order to meet the digital challenge, companies must fully
understand the nature of the new e-economy.
Nobody has total security on the Internet, meaning that both buyers and
sellers run some kind of risk. However, developments in technology offers a
means of making transactions that is becoming increasingly safer. Data
encryption techniques can make e-commerce more secure than traditional
credit-card trading. The difficulty lies in convincing the digital consumer that
our site is really secure and that electronic trading is also perfectly safe.
When a transaction is made on the Internet and ones personal data is sent (name,
address, credit card number, etc.) we have to consider whether it may be
intercepted during the transmission (between buyer and seller) by anyone else.
Could anyone use this information to take on our identity? At the same time, the
seller wants to ensure that the data he receives is genuine, or in other words,
he needs to know that the purchaser really is who he "says" he is. It is for
these reasons that "secure transmission systems" have been developed.
Search Engine
Positioning (Google)
Available Languages:
Objectives: the main objective of this Learning Unit is
to:
- Understanding the concepts of e-business and digital
business models that a company can deploy, as well as the importance of
the strategy, marketing and technology in an e-business project.
- Analyze the concept of security in e-business and
how to improve it through a number of security systems. Characteristics of
digital signatures, encryption systems, etc. will be discussed in greater
detail.
- Introduce the student to the basic tools for creating a
web presence and learn how to use them.
e-business, Foreign Trade, e-Processes, International
Marketing, digitalization, e-business strategy, CRM, SCM, Call centers,
e-Procurement, Master, International Business
